Supporting Local Business, Keeping an Independent Community
Read David Sweet's Sentinel column on a local answer to the great recession.
WILPF's September 15th meeting focused on Whole Foods and our local grocers. Read Elizabeth Limbach's Good Times article.
The local money check campaign was launched April 2, 2009. Five local lenders that ordinarily compete cooperated to each give away $100, which could only be spent at a locally owned business. During the 30 day period following the check giveaway, Lighthouse Bank's check circulated 17 times, followed by Bay Federal Credit Union, 16 times, Monterey Credit Union, 14 times, and Santa Cruz County Credit Union and Santa Cruz County Bank, 11 times each. Check out the map of locations where the check was spent. For the full story, visit the Santa Cruz Sentinel online.
In an extremely challenging economic climate, independent retailers are outperforming many chains, a national survey has found.
The survey of 1,142 independent retailers in a wide range of categories (books, toys, clothing, etc.) and across all 50 states found that holiday sales at independent stores declined an average of 5.0% from the same time period in 2007. That compares favorably to the results of stores open at least a year of most competing chains, including Barnes & Noble (-7.7%), Best Buy (-6.5%), Borders (-14.0%), JC Penney (-8.1%), Macy's (-7.5%), The Gap (-14.0%), and Williams-Sonoma (-24.2%).
This week, the Commerce Department reported that December retail sales overall were down a record 9.8% over December 2007.
The survey also found that independent retailers in cities with active "Buy Local" campaigns reported much stronger holiday sales than those in cities without such campaigns. Independent retailers in these cities reported an average drop in sales of 3.2%, compared to a steeper decline of 5.6% for those in cities without an active Buy Local initiative. "Buy Local" or "Local First" campaigns have been launched in dozens of cities and towns over the last few years.
A similar survey last year likewise found that independent businesses in cities with Buy Local campaigns reported stronger sales than those in communities without such an initiative.
"Once again, independent retailers in communities with active shop local campaigns have outperformed retailers in cities and towns without such campaigns," said Oren Teicher, chief operating officer of the American Booksellers Association. "In the midst of a steep economic downturn, independent businesses have shown great resilience. Given the results of this survey, it's not a surprise that an overwhelming majority of shoppers are telling independents that the fact that they are locally owned matters a great deal to them."
The survey was conducted by the Institute for Local Self-Reliance, a nonprofit research organization, in partnership with several independent business organizations, including the American Booksellers Association, American Independent Business Alliance, American Specialty Toy Retailers Association, Business Alliance for Local Living Economies, Independent Music Store Owners Coalition, and National Bicycle Dealers Association.
Comments from survey respondents showed a growing awareness of the importance of locally owned businesses among consumers. "During this holiday season, many more customers mentioned their intentional shopping at local businesses," said one survey respondent. "I think that the tough economy this year played a huge role in my customers intentionally shopping locally. They felt strongly about supporting those of us who are sticking it out," said another.
Ninety-five percent of the retailers surveyed said that the fact that their business is locally owned matters to their customers. That's up from 82% in last year's survey.
"This invaluable data is proving the case that communities are rallying behind independent businesses -- and [it's] a strong reminder that these entrepreneurs are the bedrock of a local living economy," said Doug Hammond, executive director of the Business Alliance for Local Living Economies.
"Since the economic downturn began, we've seen an explosion of interest in communities looking to start Independent Business Alliances and buy local campaigns," said Jennifer Rockne, director of the American Independent Business Alliance. "This survey shows such interest is justified. These campaigns are making a huge difference for local businesses and their communities."
"Even as household budgets shrink, many people are choosing to direct more of their spending to local businesses," said Stacy Mitchell, senior researcher with the Institute for Local Self-Reliance, which conducted the study. "This could be a key factor in getting the economy back on track. Study after study has concluded that locally owned businesses deliver more jobs and significantly greater economic benefits to their communities."
Sep 25, 2008
On September 23, Local First of Grand Rapids, Michigan, unveiled the results of the new economic study "Local Works: Examining the Impact of Local Business on the West Michigan Economy." The study revealed that a modest change in consumer behavior -- a mere 10 percent shift in market share to independent businesses from chain stores -- would result in 1,600 new jobs, $53 million in wages, and a $137 million economic impact to the area. "Local Works" was funded by the Steelcase Foundation and conducted by Civic Economics.
"We are looking forward to sharing the results with local policy makers and our local community," said Elissa Sangalli Hillary, Local First executive director. "So often, individuals feel overwhelmed and unable to make a difference. The study shows that by choosing to support locally owned businesses, individuals can help to create and retain jobs in [their] community."
For the study, Civic Economics analyzed the performance and economic impact of independent businesses in Kent County, Michigan, and identified opportunities for economic enhancement based on that analysis. Data was collected and analyzed for businesses in four lines of goods: pharmacies, grocery stores, full-service restaurants, and banks.
Hillary noted that "Local Works" confirmed the results of similar studies across the country, including Civic Economics studies conducted in Chicago, San Francisco, and Austin, Texas. She added, however, that, while these earlier studies generated great momentum for independent businesses, some policymakers have dismissed them unfairly based on the theory that Austin, Chicago, and San Francisco are somehow atypical communities. No one will be able to dismiss "Local Works" on that premise, she said.
According to the study, "the 1,600 additional jobs created by a 10 percent shift in market share from chains to locals "would have been enough to increase employment by one-half of one percent in 2007. Output for the county could be increased by $137 million as well, and this benefit would be spread among many industries, not only the retail sector."
Additionally, "Local Works" concludes: "The magnitude of these impacts is such that, under ordinary circumstances, economic development organizations and public agencies would rally to the cause, actively recruiting and incentivizing any firm promising such an impact. As it happens, consumers can themselves create these impacts with only a modest shift in their habits and behavior." --David Grogan
More news from Bookselling This Week: http://news.bookweb.org/
Wednesday, 18 August at 8:00 AM
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