Membership Director

Liz Kroft Is Here for You

TLF has taken the big step of hiring a first-rate Membership Director who can provide the greatest benefits to members and make a difference in Santa Cruz County. We are extremely fortunate that Liz Kroft is stepping into the position.

Liz’s work with Think Local First is about building relationships with community members and neighbors. Her job is to get to know you and help you reach your business goals. In joining us, Liz brings a wealth of experience in marketing, social media, customer service, technology, event planning and general administration.


Liz has called Santa Cruz home since 2002 when she moved from Southern California to study Business Management at UC Santa Cruz. After that, she couldn’t imagine where anyone could possibly move to after living in this spectacular corner of the world.

“Behind the success of every local business there is a family. Nobody knows the meaning of family better than the Santa Cruz community.”

After starting her career in Risk Management, Liz found her calling in real estate. As a realtor she draws on her entrepreneurial spirit and follows her passions – which include building deep relationships within the community and making a positive difference in people’s lives.

Living in Santa Cruz since her Banana Slug days has given Liz strong ties to our community. With its ocean views, towering redwoods and thriving local business community, Santa Cruz County isn’t just a beautiful place to live – its the place we proudly call home.

Liz is here for you. Ask her questions, meet her for coffee. She always loves meeting new community members and business owners and learning how she can help them succeed.